Talent reads between the lines and appreciates details. Thus, the more details you add to your profile the easier it is for talent to know who you are and what you can offer. Add excellent pictures and multiple perks to describe your culture. List team members to let them tell your story. Add investors and advisors to show that you are funded and have experienced people to guide you. Write compelling text, talent loves great story telling.
Be honest! Be you! And update your profile regularly to show only updated and accurate information.